Sherif Fathy stresses the importance of reintroducing the museum to the public in an innovative and attractive way and making use of modern marketing methods
Minister of Tourism and Antiquities Sherif Fathy chaired the meeting of the Board of Directors of the National Museum of Egyptian Civilization Authority at the museum's headquarters in Fustat, in the presence of Dr. Rania Al-Mashat, Minister of Planning, Economic Development and International Cooperation.
During the meeting, Dr. El-Tayeb Abbas, CEO of the museum authority, gave a brief presentation on the museum's achievements over the past period, reviewing the most notable events and activities organized or hosted at the museum in cooperation with numerous government and private entities, including cultural, artistic, scientific and heritage activities, temporary archaeological exhibitions, educational and art workshops, and training courses and programs.
The meeting also reviewed the museum's performance and the revenue it has generated since its opening in April 2021 until June 2025, as well as visitor numbers and admission tickets. He explained that the museum saw a 28% increase in revenue. The museum's cash flows for fiscal year 2024-2025 were also presented.
The meeting discussed mechanisms to maximize the museum's revenue and attract more tourist traffic from Egyptian and foreign visitors, particularly by improving and enriching the visitor experience and updating the museum's display scenario and the services and activities it offers to attract larger numbers of visitors, such as adding new halls or artifacts or new types of visits, including studying the creation of an interactive exhibition hall. The meeting stressed the importance of developing an integrated marketing plan for the museum, including short- and long-term plans, in cooperation with a specialized marketing company.
In this context, the Minister of Tourism and Antiquities directed that the museum be promoted and marketed within the framework of this plan by reintroducing it to the public in an innovative and attractive way, along with the need to make use of various modern marketing methods, foremost among them social media, to promote the museum and its events more widely and effectively, while working to finalize the plan and complete the related procedures as soon as possible.
The meeting also approved lowering the maximum age for those eligible for student prices when buying tickets and permits for archaeological sites and museums to 24 years, to be applied from January 1, 2026.
