Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority, met representatives of Via Tour, one of the international companies specializing in producing promotional content for spiritual and cultural tourism, to follow up on filming work to prepare promotional content for the Holy Family route product in Egypt.
This cooperation is part of the authority's keenness to expand its partnerships with specialized international entities, supporting the development of modern promotional tools and strengthening the competitiveness of the Egyptian destination.
During the meeting, Dr. Ahmed Youssef stressed that the Holy Family route is one of the most prominent spiritual and cultural tourism products Egypt has, given its exceptional religious and historical value, noting that the Egyptian state attaches great importance to developing and rehabilitating the various points of the route according to the highest international standards.
He stressed the importance of drawing on specialized international expertise to produce professional, high-quality content, helping to strengthen the image of the Egyptian destination and supporting increased demand for this unique product in target international markets.
The company's executive work plan and the progress of filming were reviewed, with the plan including professional field filming at a number of main points on the route, according to a timetable that covers selected sites in Cairo, Beheira, Minya and Assiut governorates.
The authority's CEO made a point of being present during filming to document the archaeological landmarks in Old Cairo and directly supervise the production of integrated visual content that reflects the richness and diversity of the tourism experience and highlights its spiritual and human dimensions using the latest visual storytelling techniques, ensuring the accuracy and quality of the content.
The Holy Family route product in Egypt is one of the most important tourism products the Ministry of Tourism and Antiquities is developing, comprising 25 main points, 14 of which have been developed and prepared to receive visitors. The ministry plays a pivotal role in developing infrastructure and the roads leading to the route's points, as well as building and developing visitor centers and related services. Development efforts also include restoration and archaeological maintenance carried out by the Supreme Council of Antiquities, as well as promoting this tourism product through various media and platforms through the Egyptian Tourism Promotion Authority.
It is worth noting that Via Tour is one of the international entities that devote their expertise to serving the cultural and spiritual tourism sectors, with distinctive capabilities in content production, as well as experience in building promotional narratives based on human and cultural dimensions and civilizational interaction, in line with the specific character of the "Holy Family Route".
