Minister of Tourism and Antiquities Sherif Fathy met a number of the most prominent participants in the World Travel & Tourism Council (WTTC) event during their visit to the Giza Pyramids area, including Nick Adams, the US President's Special Envoy for Tourism and Values, former Mexican President Felipe Calderón Hinojosa and former Argentine President Mauricio Macri.
During the meeting, the guests discussed with the minister a number of topics of mutual interest, exchanging views and proposals on developing the tourism industry in general and reviewing the assets of the Egyptian destination and its diverse and unique tourism products and types.
Sherif Fathy stressed the Egyptian state's keenness to strengthen Egypt's position as one of the world's most important tourist destinations, noting that the ministry works according to an integrated strategy based on highlighting the diversity of tourism products and the exceptional experiences the Egyptian destination offers. He also pointed to the ministry's efforts to improve the quality of the tourism experience at archaeological sites such as the Giza Pyramids and other sites, museums and tourist places, as well as strengthening sustainability and relying on modern technology in promoting and managing destinations.
He also reviewed the continuous development of tourism infrastructure, archaeological sites and museums in Egypt's tourism and antiquities sectors, along with efforts to raise the efficiency of services provided to tourists, helping to strengthen the international competitiveness of the Egyptian destination.
After the meeting, the delegation took an extensive tour of the archaeological area, as part of the tourism program organized for them by the Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, to visit the Giza Pyramids and the Grand Egyptian Museum.
The delegation's tour of the Giza Pyramids included visiting the Pyramid of Khufu, the Panorama area and the Sphinx, where they listened to a thorough explanation of the history of the archaeological area, its monuments, the genius of the ancient Egyptians in building the Pyramids and the exceptional civilizational and historical value the area represents.
The delegation also visited the Grand Egyptian Museum, where they were received by Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, who spoke to them about the museum, its unique archaeological treasures and the exceptional experience it offers.
The museum tour included the outdoor plaza, the main Grand Hall, the Grand Staircase, the main galleries and the King Tutankhamun galleries, where the delegation listened to an explanation of the museum's display scenario and its unique artifacts that reflect the greatness of ancient Egyptian civilization.
It is worth noting that the international WTTC event was launched today under the auspices of the Prime Minister from 6 to 9 May under the title "The Leadership Journey for Global Tourism Leaders: Recovery, Leadership and Prospects for Transformation in Travel and Tourism Over the Next Decade", aboard one of the ships of the Abercrombie & Kent group, on a voyage through the Suez Canal passing through a number of Egyptian cities and ports.
