By Akram Medhat
The Pyramids archaeological area this morning saw a visit by Hollywood star, American actor Nicolas Cage, and actress Hilary Swank, both Oscar winners, as part of promoting Egyptian tourism, on the sidelines of the closing events of the 39th Cairo International Film Festival and with the support of the Egyptian Tourism Promotion Authority.
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For its part, the Egyptian Tourism Promotion Authority provided the necessary facilities for this visit and worked to obtain the permits for the actors to enter the Pyramids and tour inside them. The authority also secured the area and prepared it for this important visit, which is being used for further publicity for tourism and tourist attractions abroad.
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In this context, Hesham El-Demery, head of the Egyptian Tourism Promotion Authority, said: "We are happy with this initiative by actors of this stature and appreciate the international support given to us to advance Egyptian tourism. We are also pleased to cooperate with the management of the Cairo Film Festival, whose invitation to facilitate the visit we immediately accepted." He added that the visit will be leveraged, as it generates global resonance, to attract attention and encourage tourists from various countries of the world to visit Egypt and its great cultural and tourist landmarks, which artists and VIP visitors are keen to visit.
It is worth noting that this is not the first time the Egyptian Tourism Promotion Authority has sponsored celebrity visits to the Pyramids. It previously organized a visit by Brazilian global star Ronaldinho as part of promoting medical tourism in Egypt, and by Barcelona star Lionel Messi, whose visit was very popular and achieved global resonance covered by international and especially Spanish newspapers, in addition to a number of international actors such as global star Will Smith, who visited the Pyramids with his family accompanied by archaeologist Zahi Hawass last March.
