Tourism and Antiquities Minister Sherif Fathy chaired the National Museum of Egyptian Civilization Authority’s board meeting, attended by Planning, Economic Development and International Cooperation Minister Rania Al-Mashat.
Chief Executive Officer El-Tayeb Abbas reviewed revenue and Egyptian and foreign visitor figures from the April 2021 opening through January. The final quarter of 2024 recorded the museum’s highest revenue.
He highlighted cultural and educational activities, including sustainability and art discussions, heritage events, workshops, awareness seminars, the third “Tabliyet Misr” initiative, a Coptic art exhibition and sign-language tours and activities marking the International Day of Persons with Disabilities.
To improve experiences through technology and AI, the museum launched Project Revival with Meta using Instagram augmented reality. Related posts generated substantial engagement.
The board discussed attracting more visitors through combined packages linking the museum with other museums and archaeological sites, working with Egyptian companies and foreign tour operators.
A meeting with travel companies, the Egyptian Tourism Federation and Egyptian Travel Agents Association will explore implementation.
Fathy directed promotion of the Civilization Museum, Grand Egyptian Museum and Egyptian Museum in Tahrir based on each institution’s distinctive attractions.
Ramadan opening hours were approved as 09:00–16:00 daily, with ticket sales closing at 15:00.
