Sherif Fathy, Minister of Tourism and Antiquities, held a meeting to discuss mechanisms for setting and developing an integrated marketing plan for the National Museum of Egyptian Civilization, to help drive visitor numbers and strengthen its local and international presence, through cooperation with a specialized marketing company in light of the discussions and recommendations of the museum's board of directors.
The meeting was attended by Dr. El-Tayeb Abbas, CEO of the National Museum of Egyptian Civilization Authority; Dr. Ahmed Youssef, CEO of the Egyptian Tourism Promotion Authority; Fairouz Fikry, the museum's Deputy CEO for Administration and Operations; Tarek Hosny, marketing expert and member of the museum's board; Hazem Hassan Hafez, CEO and Managing Director of Inspire Communication; and Hebatallah Adel, the company's Vice President.
For his part, the minister stressed the importance of adopting a modern marketing vision that re-presents the museum in an innovative and attractive way to the public, while using social media and modern marketing tools to promote the museum and its events more effectively. He also reviewed the ministry's current strategy, which is based on highlighting Egypt's diversity of tourism assets, products and types under the slogan "Unmatched Diversity".
The meeting reviewed a number of innovative marketing ideas and visions aimed at developing the museum's promotional plan, including short- and long-term plans, in line with the ministry's strategy and helping increase tourist demand for the museum and highlight it as one of the most prominent cultural and civilizational landmarks in Egypt and the world, given the integrated narrative it offers of the history of Egyptian civilization across various eras.
The meeting also discussed ways of using modern marketing tools, strengthening media partnerships and launching creative promotional campaigns targeting diverse segments of the public locally and internationally, supporting the museum's role in spreading cultural and civilizational awareness and helping consolidate Egypt's position on the global cultural tourism map.
It also discussed ways of developing the visitor experience inside the museum by offering innovative interactive content and using modern digital technologies, helping strengthen public engagement with the exhibits and raise visitor satisfaction, as improving the integrated tourism experience is a key pillar of the new marketing plan and of strengthening the museum's image as a distinguished global cultural destination.
The importance of integration between cultural institutions and the private sector in marketing was stressed, achieving the Egyptian state's vision of maximizing the benefit from its unique civilizational assets and strengthening the image of Egyptian cultural destinations internationally. The minister directed that the mechanisms for implementing the agreed ideas be finalized quickly and the necessary procedures completed to implement them as soon as possible.
