Emirates has opened its new store under the "Emirates World" concept in Abidjan, Côte d'Ivoire, bringing the number of flagship stores to 10, in addition to 9 mid-sized travel stores spread across a number of cities in its global network.
The airline explained that it has invested AED 174 million, about USD 47.4 million, in developing and expanding this concept, with plans to launch 29 new locations during 2026, bringing the total number of stores to 48 by the end of next year, as part of its drive to strengthen direct sales channels and engage with customers outside airports, according to a press release on the Emirates website.
According to the data, the airline's stores have attracted more than 1.4 million visitors since 2024, an indicator of growing demand for this type of service point combining bookings, consultations and displays of cabin products.
The airline launched its first flagship store in Dubai's Jumeirah district in November 2022, covering 3,000 square feet, forming a model for subsequent expansion in several cities, including London, Nairobi, Casablanca, Manila, Cairo, Singapore, Bangkok and Riyadh.
It has also opened mid-sized travel stores in Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius and Jakarta, with plans to expand this year to additional cities such as Athens, Rome, Madrid, Istanbul, Amman, New Delhi, Mumbai, Shenzhen, Tokyo and Cape Town.
Some stores include models of seats from different cabins: stores in Singapore, Riyadh, Cairo and London display the First Class seat, while stores in Casablanca, Hong Kong and London allow visitors to see the Premium Economy seat.
Stores in Cairo and London also feature a model of the Airbus A380 Onboard Lounge, while the Abidjan store contains an Onboard Lounge for the same aircraft and a Business Class seat.
The stores offer self-service kiosks and digital touchpoints for completing transactions, as well as the option to join the Emirates Skywards loyalty programme in store. They also display Emirates-branded products, which vary according to each local market.
The airline notes that each store is designed based on a study of its location, its footfall and customer preferences in the target market, reflecting its approach of adopting flexible operating models suited to the specific nature of each city.
To view the post on the Emirates website, click here.
