Dubai received 19.59 million international visitors in 2025, an increase of 5% compared with 18.72 million visitors in 2024, according to data issued by Dubai's Department of Economy and Tourism.
Western Europe came first with a 21% share and 4.103 million visitors in 2025, compared with 3.741 million visitors in 2024, followed by the CIS and Eastern Europe with 15% and a total of 2.891 million visitors, against 2.626 million visitors last year.
South Asia also had a 15% share, with 2.888 million visitors in 2025 compared with 3.135 million visitors in 2024, followed by the GCC countries with 15% and 2.995 million visitors, against 2.739 million visitors the previous year.
The Middle East and North Africa region accounted for 11% with 2.167 million visitors, compared with 2.131 million visitors in 2024, followed by North, East and Southeast Asia with 9% and 1.853 million visitors, against 1.812 million visitors last year.
The destination also received 1.397 million visitors from the Americas, a 7% share, compared with 1.272 million visitors in 2024, as well as 897,000 visitors from Africa, a 5% share, against 903,000 visitors the previous year, and 401,000 visitors from Australasia, a 2% share, compared with 360,000 visitors in 2024.
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