dnata Representation Services, part of dnata Travel Group, which belongs to Emirates Group, announced an exclusive partnership with Visa aimed at promoting luxury hotel and resort offers tailored to affluent travelers in the Gulf Cooperation Council (GCC) countries.
Under the new collaboration, participating hotels and resorts will be integrated into Visa's concierge and benefits platforms, which are among the most prominent travel and lifestyle service channels for high-net-worth clients, according to a press release published on the dnata website.
The announcement coincides with the launch of the new Visa Private card, designed for individuals with investable assets of at least US$1 million or monthly salaries exceeding AED 100,000.
Eligible cardholders will receive exclusive benefits including instant upgrades, preferential rates and tailor-made experiences in collaboration with a range of luxury hotels around the world, including Club Med resorts, Villa Le Corail in Nha Trang, Vietnam, City of Dreams in Limassol, Cyprus, and Seehof Davos in Switzerland, as well as 369 Degrees Hotels & Maisons in France.
Rakhi Purohit, Head of dnata Representation Services, explained that the collaboration with Visa represents a qualitative leap in connecting hospitality partners with high-net-worth clients in a secure and selective environment, stressing that the target travelers are not looking for deals, but expect a seamless luxury experience delivered to them in an environment they trust.
For his part, Yuri Topunov, Vice President and Head of Products and Solutions for the Middle East and North Africa at Visa, explained that the initiative aims to offer integrated travel experiences that meet the aspirations of affluent clients in the Gulf through access to exceptional destinations with the highest standards of privacy and personalization, backed by secure payments and Visa's global acceptance.
He added that the platform will focus on the most popular destinations among Gulf travelers, including Europe, the Indian Ocean and Southeast Asia, regions that are seeing growing demand for luxury travel experiences.
The launch of the Visa Private card comes at a time when the Gulf is witnessing accelerating growth in private wealth, with the UAE leading the world in attracting new millionaires in 2023, according to a Henley & Partners report, while Saudi Arabia is strengthening its position as a regional hub for high-value investments.
dnata believes that this collaboration reflects a shift in the luxury travel map in the region, relying on closed platforms built on privacy and trust rather than open digital channels or traditional travel agencies.
dnata is one of the world's leading providers of aviation and travel services. Founded in Dubai in 1959, it now operates in more than 30 countries. Its services include ground handling, air cargo, catering and travel through dnata Travel Group, which includes global brands in tourism and representation.
To view the post on the dnata Travel website, click here.
