UAE-based dnata Travel has relaunched its "Secret Stays" campaign this summer, to meet growing demand from holidaymakers in the UAE looking to plan their holidays in a simple, spontaneous way while enjoying peace of mind.
As part of the campaign, dnata has launched "Secret Stays in the Maldives" offers exclusively for UAE residents. Run in cooperation with a resort in the Maldives, the campaign gives customers the chance to book a luxury stay without knowing the resort's name until the booking is confirmed, according to a post on the dnata Travel website.
The concept is increasingly popular with customers who want holidays carefully designed by experts while keeping an element of surprise. dnata first launched the campaign around a decade ago. It combines the fun of surprise with an ideal solution to a growing challenge in travel: indecision and the difficulty of choosing the best resort.
According to dnata Travel's latest booking data, the Maldives is the most popular international destination for UAE travelers this summer, accounting for around 20% of total overseas hotel bookings.
The Maldives also dominates demand for all-inclusive holidays, accounting for 54% of total all-inclusive holiday bookings at dnata Travel in 2026 so far. This trend highlights travelers' preference for convenience and value, with all bookings for accommodation, meals and activities completed before their holidays begin.
Mira Kteit, Head of Retail and Leisure UAE at dnata Travel, said the Maldives is one of the most popular destinations for UAE citizens and residents, adding that given the large number of resorts there, many prefer to seek the advice of dnata Travel's experts to ensure they choose the right resort for their needs.
She said the "Secret Stays in the Maldives" offers remove the complexity of choosing a suitable resort, allowing customers to book with confidence, knowing they will get exceptional value at a high-quality resort, while enjoying the thrill of discovering the resort's name after booking.
Since their launch on 1 July, the "Secret Stays in the Maldives" offers have seen growing demand from customers. They are available to book until 31 July 2026 for travel until 30 September 2026, offering travelers a 3-night luxury stay from AED 2,590 per adult.
The limited-time offers, exclusive to dnata Travel customers, include a 3-night stay in a beach villa with all meals, speedboat transfers to and from the airport, a complimentary floating breakfast, a private island host, in-villa check-in and a selection of additional benefits.
Customers can also use bicycles and the recreational facilities and take a daily boat trip to the coral reefs, subject to terms and conditions, with a 20% discount on selected spa treatments during the first two days of their stay, as well as other exclusive benefits.
The "Secret Stays in the Maldives" offers are available exclusively through dnata Travel and can be booked until 31 July 2026 for travel until 30 September 2026.
Travelers can make their bookings by calling dnata Travel's experts or via WhatsApp on 800 dnata (36282), through dnata's social media accounts @dnataTravel, by email at [email protected], or by visiting one of dnata Travel's outlets across the UAE.
To view the post on the dnata Travel website, click here.
