flydubai has adopted Amperity’s AI-powered customer data platform to unify passenger information across touchpoints and improve travel experiences through a deeper, real-time understanding of customers’ needs and behaviour.
The airline said the partnership is part of its ongoing digital innovation journey, bringing its customer experience vision together with an advanced platform that analyses operational and commercial data in an integrated way. This will support more personalised and effective services throughout the journey, according to a release on flydubai’s website.
The partnership will enable flydubai to combine customer data from multiple systems and build a unified view of traveller preferences and choices. This provides a foundation for its modern airline retailing roadmap and helps teams deliver offers and communications suited to changing passenger needs.
The airline noted that customer data management presents complex operational challenges in aviation. Information is spread across different systems, some bookings come through external channels and some travellers lack consistent identifiers. Amperity provides advanced capabilities to link passenger data across operating systems in real time.
Mohammed Hareb Al Mheiri, flydubai’s chief procurement and technology officer, said the airline has carried more than 120 million passengers since beginning operations in 2009 and continues to welcome millions annually as its network and fleet expand.
He said Amperity will deepen understanding of customer preferences and behaviour and improve each touchpoint, supporting a transition to an offer-and-order operating model and more relevant, precisely timed communications.
Al Mheiri said flydubai manages passenger data in accordance with the highest international security standards and the Dubai Electronic Security Center’s Information Security Regulation framework, protecting data and the integrity of operational systems.
flydubai plans to use Amperity’s Identity Keychain and multi-index APIs to unify and retrieve customer data instantly across passenger services, airport check-in, inflight interactions, customer service and marketing. The aim is greater personalisation and operational excellence. The airline serves more than 135 destinations in 58 countries with a fleet of 97 Boeing 737 aircraft.
Amperity Co-founder and Chief Technology Officer Derek Slager said flydubai represents a new generation of customer-focused airlines. He said the platform enables airlines to use the full range of travel data, from bookings and loyalty programmes to travel-day interactions, to create more sophisticated personalised experiences.
To read the flydubai announcement, click here.
