Hotel Revenues Reach AED 12.5 Billion in Six Weeks
Abdullah bin Touq Al Marri, UAE Minister of Economy and Tourism, announced that the sixth edition of the “World’s Coolest Winter” campaign in 2026 generated AED 12.5 billion in hotel revenues and attracted approximately 5 million hotel guests across the UAE over six weeks, recording one of the highest occupancy rates globally at 84%.
He explained that the campaign achieved significant milestones reflecting the strength and diversity of the UAE’s tourism sector and contributing to enhancing its competitiveness at both regional and global levels, according to the Emirates News Agency (WAM).
He noted that the sixth edition focused on supporting small and medium-sized enterprises in the tourism sector, helping strengthen the UAE’s position as a global hub for entrepreneurship.
He also highlighted the campaign’s strong engagement across social media platforms and the extensive media coverage it received locally, regionally, and internationally, reaching approximately 900 million followers through the participation of more than 50 local and international content creators in its activities.
Al Marri further noted that the UAE’s tourism sector results for 2025 hold a major positive surprise, with preliminary indicators and figures pointing to significant growth. He added that the UAE has become an attractive year-round tourism destination, thanks to its advanced infrastructure, road and transport networks, airports, and other modern facilities.
He added that the tourism sector continues to achieve strong growth indicators, with positive expectations for the coming period. He confirmed that tourism currently contributes approximately 15% of the UAE’s GDP, compared to the 17% target set under the UAE Tourism Strategy 2031, reflecting the sector’s strength and capacity for sustainable growth.
He also pointed to ongoing efforts to launch new initiatives through the UAE Tourism Council, in cooperation with local authorities. These include unifying tourism policies and promotional campaigns and enhancing the experience of visiting all seven emirates through an integrated tourism ecosystem supported by advanced infrastructure, further reinforcing the UAE’s position as an attractive year-round tourism destination.
To view the announcement on the Emirates News Agency website, click here.
