The 33rd edition of Arabian Travel Market 2026 opened on Monday at the Dubai World Trade Centre, with the participation of travel and tourism entities, organizations and companies from the UAE, the region and the world.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited a number of pavilions at the exhibition, which runs until 17 September, according to a report by the Emirates News Agency (WAM).
Sheikh Mohammed bin Rashid Al Maktoum was accompanied on his tour by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, and a number of senior officials.
During the tour, Sheikh Mohammed reviewed the latest solutions, innovations and trends shaping the future of global travel and tourism, and was briefed by Helal Saeed Almarri, Director General of Dubai's Department of Economy and Tourism and Director General of the Dubai World Trade Centre Authority, on the highlights of this year's edition.
He visited a number of national and international pavilions and participating companies, including Kuwait Airways, the Kingdom of Bahrain, Qatar Airways, the Qatar pavilion, Dubai's Department of Economy and Tourism, the Ministry of Economy and Tourism, the Abu Dhabi pavilion, Etihad Airways and the Spanish pavilion.
The tour also included the pavilions of a number of global hospitality groups, including Minor Hotels, Story Hospitality, Marriott Bonvoy and IHG Hotels & Resorts.
During the tour, he was briefed on initiatives, services and solutions showcased by participants, as well as developments in technology, artificial intelligence and digital transformation, sustainable tourism experiences and smart mobility.
Sheikh Mohammed stressed the importance of Arabian Travel Market in bringing together the various parts of the travel and tourism ecosystem and in strengthening cooperation, exchanging expertise and building partnerships, and noted the importance of international participation in this year's edition.
He said the UAE continues to strengthen its position as a global hub for travel and tourism, while Dubai is developing its position in the sector through innovation, openness and partnership-building.
Arabian Travel Market 2026 is being held under the theme "Travel 2040: Exploring New Horizons Through Innovation and Technology," focusing on artificial intelligence, digital transformation, changing traveler expectations, destination resilience, smart mobility and sustainable long-term growth.
The exhibition brings together destinations, tourism boards, airlines, hotels, travel technology companies, tourism service suppliers, specialists and decision-makers from around the world, and its program includes sessions and discussions on the trends, challenges and opportunities shaping the future of travel and tourism.
To view the post on the Emirates News Agency website, click here.
