Emirates has announced the signing of a memorandum of understanding with Uber aimed at exploring opportunities for cooperation in providing more integrated transport services for travelers, as well as developing additional benefits within Emirates' Skywards loyalty program.
The new partnership aims to improve the experience of getting to and from airports and to link Uber ground transport services with flight bookings, while studying the possibility of offering free or discounted ride vouchers to selected categories of travelers, according to a press release published on the Emirates website.
The agreement was signed on behalf of Emirates by Adnan Kazim, Chief Commercial Officer, and on behalf of Uber by Annabel Díaz Calderón, Vice President for Europe, the Middle East and Africa.
The two companies plan to launch a number of initiatives in selected markets across the Emirates network, including developing an integrated booking experience and exploring benefits for Skywards members, such as earning Miles when using the Uber app or redeeming them for credit for travel within cities.
The partnership is also exploring the possibility of expanding cooperation in logistics, by leveraging Uber's network of delivery partners to support "last-mile" initiatives linked to Emirates' express cargo service.
Adnan Kazim, Chief Commercial Officer at Emirates, explained that this step is part of the airline's efforts to provide an integrated travel experience linking air and ground transport, and stressed joint work in the coming period to define the operational, technical and commercial aspects of the partnership.
For her part, Annabel Díaz, Vice President for Europe, the Middle East and Africa, noted that the cooperation with Emirates is an opportunity to redefine the mobility experience for travelers, particularly door-to-destination journeys, and to link it with loyalty programs.
To view the release on the Emirates website, click here.
