By Akram Medhat
Travelyalla.com's promotional offers on domestic and outbound trips by tour companies will launch within hours under the slogan "Don't Sweat It, Travel and Don't Wait," with the campaign's advertising having started several days ago, coinciding with the annual global discount festival "Black Friday."
The campaign includes a festival of discounts on New Year trip offers and the mid-year school holiday, in addition to the Dubai Shopping Festival, as well as discounts on trips to the 2018 World Cup in Russia with tickets to attend Egypt's matches.
In this context, Amr Mostafa, co-founder of Travelyalla.com, said the campaign runs from November 24 to 26 and aims to support tour companies and encourage Egyptians to spend their holidays on tourism and travel inside and outside Egypt, as the companies advertising on the website offer special deals and discounts on the trips included in the campaign, provided that bookings are made within the announced period, especially with the approach of the mid-year school holiday, when travel activity picks up.
Mostafa told Travel Yalla News that the discounts start at EGP 100 and reach EGP 2,000 per trip, with the value of the discount depending on the advertised destination and whether it is inside Egypt or in another country, noting that the promotion of the campaign was launched on social media and on some well-known news and sports websites.
The co-founder of Travelyalla.com explained that the idea of the campaign is implemented around the world mainly to encourage shopping on the last Friday of November each year, before the start of the Christmas and New Year holidays. It began in the United States as "Black Friday," covers all goods, mostly clothing, and has enjoyed a very big boom; gradually, after it gained strong resonance, it expanded to include the day before and the day after.
