Saudia has retained its top position as the most recommended brand in the Kingdom for the second consecutive year, according to a ranking issued by market research firm YouGov, which is based on user ratings of quality, value and overall satisfaction.
Khalid bin Abdulkader Tash, Chief Marketing Officer at Saudia Group, said that Saudia's continued presence at the top of the ranking reflects the brand's standing and customers' trust in its services and products. He added that the group is working to strengthen this trust through initiatives aimed at developing the travel experience and improving its various stages, according to a post on Saudia's LinkedIn account.
The ranking builds on previous achievements by Saudia on YouGov lists, which draw on a broad database of consumer ratings across the Middle East, North Africa and South Asia.
Saudia continues to implement its plan to develop its range of services by investing in modern technologies, including artificial intelligence and digital applications, with the aim of improving operational efficiency and delivering an integrated travel experience for passengers.
To view the post on Saudia's LinkedIn account, click here.
