The Saudi Ministry of Tourism is launching in Riyadh the inaugural edition of the global TOURISE forum, which takes place from November 11 to 13 this month under the patronage of Crown Prince and Prime Minister Prince Mohammed bin Salman bin Abdulaziz Al Saud.
The forum aims to shape the future of global tourism in a way that enhances its sustainability and growth, bringing together under its umbrella a group of leaders from vital sectors related to tourism, such as technology, aviation, entertainment, education, sustainability and media, in order to develop innovative, actionable solutions that enable the tourism sector to face expected challenges and thrive over the next five decades.
Minister of Tourism and Chairman of the TOURISE Board of Directors Ahmed bin Aqeel Al-Khateeb said work is underway at all levels to empower "our vital sector, which proves its readiness and competitiveness day after day," as the Kingdom ranked first among G20 countries in international tourist arrivals growth for 2024 and topped tourist destinations worldwide in growth of tourism revenue from inbound tourists.
The TOURISE forum had announced the formation of its advisory committee comprising representatives from multiple sectors, whose members will steer the forum's strategic direction and take part in preparing the agenda of its first edition. The committee includes 14 members from among elite global leaders and experts, representing a wide range of vital sectors linked to tourism.
The TOURISE forum features an agenda packed with dialogue and panel sessions and live, interactive experiences addressing 4 main pillars: confronting challenges, seizing growth opportunities, stimulating major investments and developing future policies. Discussions will also highlight specialized topics in step with the rapid transformations in the tourism sector, such as artificial intelligence in tourism, bold investment models, regenerative travel experiences and tourism that balances people and planet.
The TOURISE platform was launched in May 2025 at the initiative of the Ministry of Tourism as a global forum bringing together decision-makers and innovation pioneers from various sectors, helping to develop future policies that enhance the resilience and sustainability of the global tourism sector. The full agenda of the "TOURISE 2025" forum and its exclusive and distinctive experiences can be viewed on the website www.TOURISE.com or through the dedicated TOURISE app for visitors.
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