The Kingdom, represented by the Saudi Tourism Authority, concluded its participation in World Travel Market WTM 2025 in London, with the participation of 71 partners from the Saudi tourism ecosystem. The participation saw the signing of more than 30 memoranda of understanding with brands and industry leaders around the world, aimed at strengthening international cooperation and growing investment in the tourism sector.
The participation came as part of the Kingdom's efforts to strengthen its presence on the global tourism map and promote its diverse destinations and growing calendar of events, as one of the fastest-growing tourist destinations in the world, according to a post on the Saudi Tourism Authority's account on X.
The Saudi pavilion, which carried the slogan "Land of Saudi," drew a notable turnout of more than 15,000 visitors, who explored diverse tourism and cultural experiences and interactive displays reflecting the richness of Saudi destinations.
Several Saudi destinations also won distinguished awards during the exhibition, with Diriyah winning the Best Authentic Experience award and Qiddiya the Operational Excellence award, while Madinah won the Best in Show award in recognition of its overall performance and cultural distinction.
Abdullah Al-Haqbani, Chief Partnerships and Regulatory Affairs Officer at the Saudi Tourism Authority, affirmed that the Kingdom's participation in the exhibition is an extension of the momentum achieved by welcoming more than 116 million visitors last year and 60.9 million visitors in the first half of this year.
Al-Haqbani explained that the new agreements will help open broader horizons for cooperation with international partners and enhance the growth and sustainability of the tourism sector. He added that the authority looks forward to welcoming its global partners next week at the TOURISE forum in the capital, Riyadh, which brings together more than a thousand global leaders from the government, business, investment, tourism and technology sectors to discuss challenges, attract investment and sign initiatives supporting the building of a sustainable tourism sector.
To view the post on the Saudi Tourism Authority's account on X, click here.
