The organizer of the Saudi Travel Market 2026 exhibition has announced the rescheduling of the event to take place from 17 to 19 June, after it had been scheduled for 29 to 31 March, in a step aimed at boosting international participation and delivering a more impactful edition of the event.
It explained in an official announcement that the change of date comes out of a keenness to offer a better experience and strengthen international attendance, supporting the event's position as a business platform bringing together tourist destinations, tourism authorities, airlines, hotels and travel industry professionals from around the world, according to a post on the exhibition's account on X.
It added that the new date will help expand the attendance of international buyers, strengthen international partnerships and offer a stronger business platform during the 2026 edition of the event. The announcement stressed that Saudi Travel Market 2026 aims to deliver a more impactful edition, strengthening its role in supporting communication between the various parties of the travel and tourism sector regionally and internationally.
