Saudi Arabia's Seera Holding Group achieved strong growth in its operating performance in the first half of 2025, recording the highest half-year bookings value in its history at SAR 7.86 billion, up 7% from the same period last year, supported by rising demand in the digital travel, car rental and international sporting events sectors.
The group's consolidated revenue rose to SAR 2.31 billion, up 10% year on year, while gross profit reached about SAR 919 million, an increase of 3% compared with the first half of 2024, according to the financial statement published on the Seera Holding Group website.
Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) grew 8% to SAR 267 million, while adjusted net profit before minority interests reached SAR 79 million, up 13%. Reported net profit before minority interests stood at SAR 19 million, down 73% due to exceptional non-recurring items.
Performance of the main segments in the first half of 2025:
Almosafer Digital Travel Platform
The platform recorded bookings worth SAR 4.13 billion, up 15%.
Revenue rose 14% to SAR 574 million, supported by the expansion of Hajj and Umrah, government travel and digital distribution services.
Gross profit reached SAR 195 million, and adjusted EBITDA rose 52% to SAR 45 million.
Lumi Car Rental
Revenue reached SAR 416 million, up 15%, with gross profit rising 31% to SAR 125 million.
The number of leased vehicles increased, and the average revenue per long-term leased vehicle rose 17% to SAR 27,900.
The company maintained a flexible fleet and a dynamic pricing model, despite a decline in the size of its short-term fleet.
Portman, Specializing in Luxury and Sports International Travel in the UK
The group recorded bookings worth SAR 2.77 billion, up 7%, with strong growth in sports and luxury travel.
Revenue reached SAR 850 million, up 48%, supported by major events, most notably the "New Zealand" team's tour of Australia.
Gross profit reached SAR 156 million, up 15%, despite higher operating costs and international expansion.
Hospitality Segment
Revenue fell 22% to SAR 46 million due to a decline in the number of hotel nights sold.
Nevertheless, the gross profit margin improved to 59% as a result of lower expenses and improved operational efficiency.
For his part, Abdulaziz Nasser Al-Waleed, the group's CEO, said Seera continues to implement its strategic priorities by enhancing operational integration among its subsidiaries, focusing on financial efficiency and restructuring its asset portfolio.
He noted that preparations are under way to proceed with the listing of Almosafer, Saudi Arabia's digital travel platform, according to a set timeline, in line with the group's aspirations to enhance shareholder value and make the most of emerging opportunities in the Hajj and Umrah, leisure travel and sports travel sectors, within the goals of Saudi Vision 2030.
To view the post on the Seera Group website, click here.
