Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb attended the "Saudi Summer 2026" program workshop, organized by the Saudi Tourism Authority with the participation of more than 140 partners from the public and private sectors, to review the features of the program, held this year under the slogan "Our Summer, Our Way".
The workshop discussed integration opportunities between entities working in the tourism sector and reviewed new tourism products for the summer season, including hospitality facilities, travel and tourism companies, event organizers and entertainment and shopping destinations, with the aim of providing diverse offers and options serving all segments of visitors, according to a post on the Saudi Tourism Authority's LinkedIn account.
Al-Khateeb stressed that the workshop is an extension of the ministry's and the Saudi Tourism Authority's approach of building an effective partnership with the private sector, noting that the program's success depends on integrating the efforts of the various partners in the tourism system.
He explained that the annual meetings with sector partners aim to showcase tourism products on a unified platform, helping them reach all target groups of tourists, as well as discussing and addressing challenges to ensure an integrated and distinctive tourism experience.
He noted that the private sector is a main driver of the season, stressing the ministry's and the Saudi Tourism Authority's keenness to support it and enable it to offer distinctive tourism products and services that meet the expectations of tourists from inside and outside the Kingdom.
For his part, Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, explained that the authority holds this workshop every year to strengthen cooperation with partners in the tourism system and unify visions and efforts at every stage of implementing the summer program.
Hamidaddin noted that the workshop supports promotional efforts for tourism products and offers that help attract visitors during the season, stressing that the active participation of the private sector reflects its pivotal role in supporting tourism programs and initiatives and developing tourism products and experiences throughout the year.
Saudi Summer 2026 comes with diverse tourism products across the Kingdom's leading summer destinations, including Asir, the Red Sea, Jeddah, Taif and Al Baha, with activities and events designed to suit all segments of visitors, foremost among them children, families and groups, within flexible options that combine entertainment, nature, culture and seasonal activities.
To view the post on the Saudi Tourism Authority's LinkedIn account, click here.
