King Salman International Airport Development Company, a subsidiary of the Public Investment Fund (PIF), has launched the airport's official visual identity under the slogan "Your Journey, Your Destination," as part of the implementation phases of the airport project, one of the strategic projects aimed at strengthening aviation infrastructure in the capital, Riyadh, and supporting the targets of the Kingdom's Vision 2030 for developing the transport and logistics system.
Marco Mejia, Acting CEO of the company, said the launch of the visual identity marks a turning point in the project's journey towards building an integrated airport of the future, based on advanced digital infrastructure and urban integration with the city of Riyadh, so that the airport becomes a global destination in its own right rather than merely a transit gateway, according to the Saudi Press Agency (SPA).
The new visual identity is built on four core values that represent the essence of the airport's vision: human focus, refined simplicity, renewed innovation and a global-local character. The airport covers an area of about 57 square kilometers and includes six runways and nine passenger terminals.
The airport aims to serve more than 100 million passengers a year by 2030, with a cargo capacity of 2 million tons a year, and is expected to contribute around 27 billion Saudi riyals to non-oil GDP.
King Salman International Airport Development Company is leading the project's implementation in line with the highest international standards in design, technology and sustainability, as part of the Public Investment Fund's efforts to strengthen the Kingdom's position on the global aviation map.
To view the post on the Saudi Press Agency website, click here.
