The Saudi Ministry of Tourism announced that the Saudi Summer 2025 program achieved record figures in preliminary tourism indicators, as the number of domestic and international tourists across all Saudi destinations exceeded 32 million, growth of 26% compared with the summer 2024 season.
Spending by domestic and international tourists during the season also reached about SAR 53.2 billion, up 15% on last summer, while Asir achieved exceptional growth of 49% in the number of tourists arriving from Gulf Cooperation Council countries, according to a post on the Saudi Ministry of Tourism's LinkedIn account.
This success builds on the efforts of the Saudi tourism ecosystem to develop the sector and boost promotion of the country's tourism assets, within the targets of the Kingdom's Vision 2030, which aims to establish Saudi Arabia's position as a global tourist destination by creating distinctive tourism products, hosting global events and cultural activities, and raising the quality of tourism services to meet tourists' aspirations and achieve the targets of Vision 2030.
The Saudi Minister of Tourism launched the Saudi Summer program in June 2025 under the slogan “Color Your Summer” during a workshop that brought together the Saudi tourism ecosystem and partners from the government and private sectors. The program aimed to promote 6 diverse tourism offerings, including coastal destinations in Jeddah and the Red Sea; mountain destinations in Taif, Al Baha and Asir; and major events such as the Esports World Cup, Jeddah Season and Asir Season, which featured many programs, activities, events and shows.
The tourism ecosystem's efforts to attract tourists from around the world continue throughout the year, with preparations under way to launch the winter season soon, which will bring many global events and tourism products.
To view the post on the Saudi Ministry of Tourism's LinkedIn account, click here.
