The Saudi Tourism Authority, in partnership with Kuwait's Jazeera Airways, has announced the launch of direct flights to the Asir region in response to strong demand for destinations in the "Saudi Summer 2025" program, running from July 15 until the end of September with 3 flights per week.
The move extends the strategic cooperation between the Saudi Tourism Authority and Jazeera Airways, aiming to strengthen the airline's presence in the Saudi market and support the authority's efforts to promote various summer destinations regionally, according to a statement published by the Saudi Tourism Authority on its LinkedIn account.
Abdulkarim Al-Darwish, CEO of Middle East and Africa Markets at the Saudi Tourism Authority, said the launch of the direct route between Kuwait and the city of Abha in the Asir region via Jazeera Airways coincides with the peak of the summer season. He stressed that Jazeera Airways is a key partner in promoting Saudi destinations.
Al-Darwish added that the airline's continued investments in the Saudi market reinforce the authority's strategy to expand air connectivity and offer new experiences to travelers and businesspeople, especially as the "Saudi Summer" campaign, under the slogan "Color Your Summer," has been widely well received in the Kuwaiti market.
For his part, Barathan Pasupathi, CEO of Jazeera Airways, said the addition of Abha in Asir to the list of summer destinations aims to expand the options available to travelers seeking an exceptional tourism experience.
He highlighted the efforts and support provided by the General Authority of Civil Aviation, the Saudi Tourism Authority, the Saudi Air Connectivity Program and Cluster2 Airports, which contributed significantly to activating this new route.
It is worth noting that this year's Asir Season offers a wide range of experiences as well as music, art and cultural events, alongside adventures and aerial activities amid towering mountains and mild weather, in addition to old stone houses that reflect the region's culture and add a distinctive character to a visit.
To view the post on the Saudi Tourism Authority's LinkedIn account, click here.
