Riyadh Air has signed a distribution cooperation agreement with China's TravelSky Technology, paving the way to expand its presence in the Chinese market and develop a long-term strategic partnership between the two sides.
The agreement was signed in Beijing, with Riyadh Air set to benefit from the technology services and distribution system TravelSky provides to the travel and aviation sectors in China, according to a post on the Riyadh Air website.
Areas of cooperation include multi-channel distribution, modern airline retailing services, digital innovation and developing the passenger experience, as well as supporting Chinese travel agencies and industry partners in working with Riyadh Air's services.
Under the agreement, Riyadh Air will make its New Distribution Capability (NDC) content available through the TravelSky platform, giving travel agents connected to the platform access to the airline's offers, the ability to manage itineraries and confirmation of ancillary services.
Vincent Coste, Chief Commercial Officer at Riyadh Air, said China is one of the strategic markets in the airline's growth plans, adding that making NDC content available through the TravelSky platform expands distribution channels within the Chinese market.
For his part, Jiang Bo, Chairman of TravelSky, said the cooperation covers targeted marketing, revenue optimization, integrated travel services, smart connectivity and developing the passenger experience.
Riyadh Air, TravelSky and FLYR are cooperating on the integration and implementation of the systems through a joint working mechanism and specialized technical workshops, while studying additional opportunities in retailing services and digital innovation.
The agreement is a first step toward expanding cooperation between Riyadh Air and TravelSky in China, supporting the airline's international expansion plans and strengthening connectivity between Saudi Arabia and China.
To view the post on the Riyadh Air website, click here.
