The “Our Winter Is Rural” initiative, organized by the Sustainable Agricultural Rural Development Program, Reef Saudi, opens next Wednesday in Taif for four days. Hosted on a farm in the Al-Shafa mountains, it promotes rural tourism and the area’s agricultural and cultural heritage through interactive activities and distinctive experiences.
Reef Saudi Assistant Secretary-General for Media and Communication Majed Al-Buraikan said the initiative supports rural and farming communities and village economies by promoting sustainable agricultural and tourism activities, according to the Saudi Press Agency.
The event features 22 stands representing sectors associated with Taif, including roses, aromatic plants, handicrafts and local enterprises.
Al-Buraikan said it highlights Taif as a tourism and heritage destination and supports rural livelihoods by empowering productive families and farmers and marketing their products. Activities include practical crop picking and harvesting, introductions to traditional agriculture and harvesting methods, and local dishes reflecting the region’s identity in a winter setting.
Source: Saudi Press Agency.
