Saudi Arabia's Seera Group posted a strong performance in the first nine months of 2025, with the value of actual bookings rising 14% to SAR 12.659 billion, compared with SAR 11.060 billion in the same period last year, according to its official financial results.
Total revenue also rose 20% to SAR 3.714 billion, driven by continued growth in individual and corporate travel and in Hajj and Umrah, inside and outside the Kingdom, according to a post on Seera's website.
Meanwhile, gross profit rose 3% to SAR 1.380 billion over the nine-month period, while earnings before interest, taxes, depreciation and amortization (EBITDA) jumped 7% to SAR 713 million. Net profit before minority interests reached SAR 186 million, up 6% compared with last year.
Segment Performance Over Nine Months
Almosafer: Bookings Grow to SAR 6.7 Billion
Almosafer, Seera Group's main digital travel arm, achieved strong growth of 19% in booking value in the first nine months of 2025, reaching SAR 6.724 billion compared with the same period last year. This growth reflects the expansion of individual, corporate and government travel, as well as rising domestic and international demand for the platform's services.
Lumi
Lumi car rental company posted a positive performance over the nine-month period, with its revenue rising 3% to SAR 414 million, alongside a 14% increase in the average rental rate per vehicle and improved operational efficiency. Its fleet also grew to 34.4 thousand vehicles, driven by continued growth in demand for mobility solutions within the Kingdom.
Portman
Portman Travel Group posted a strong performance in the first nine months of 2025, with net booking value growing 17% year on year to SAR 4.521 billion, driven by a sharp rise in sports travel bookings, which jumped 166% to SAR 664 million.
The ifOnly platform also recorded notable growth of 82% in demand for experiential tourism, while business travel transaction volume rose 4%. In terms of profitability, the group's revenue rose 55% to SAR 1.587 billion, while net profit rose 9% to SAR 157 million over the same period.
Third Quarter: Additional Support for Cumulative Performance
The third quarter of 2025 saw a positive performance that strengthened the cumulative results, with booking value rising 29% to SAR 4.804 billion, while revenue climbed 41% to SAR 1.402 billion. Gross profit also rose 4% to SAR 461 million.
For his part, Seera Group CEO Abdulaziz Nasser Al-Waleed said the strong third-quarter results reflected the expansion of the group's business in individual and corporate travel, improved operating efficiency across the Almosafer platform and Lumi, as well as notable growth in its international travel portfolio, Portman Travel Group. He added that Seera continues to implement its strategic priorities, foremost among them enhancing efficiency, increasing shareholder returns and moving forward with the planned listing of Almosafer on the stock market.
To view the post on Seera Group's website, click here.
