The Saudi Tourism Authority has launched the "Saudi Exceptional Events Calendar" as part of its new global campaign featuring star Cristiano Ronaldo under the slogan "I Came for the Football, and Stayed to Enjoy More," to highlight the diversity and richness of global events in Saudi Arabia.
The campaign targets a number of key global markets, including Europe, India and China, and highlights the calendar of events Saudi Arabia hosts throughout the year, including global tournaments such as the Esports World Cup, Formula 1 races, LIV Golf, and the most important tennis and boxing tournaments, in addition to the Roshn Saudi League, according to a post on the Saudi Tourism Authority's account on X.
The campaign cements the Kingdom's position as an international hub for the most anticipated sporting events, including the 2027 Asian Cup, the 2027 Olympic Esports Games, the 2029 Asian Winter Games and the 2034 FIFA World Cup, affirming its lasting commitment to providing an integrated experience for fans from around the world.
What Saudi Arabia offers goes beyond the sports scene, as the cultural and entertainment scene is also witnessing remarkable growth, from Riyadh Fashion Week to the Red Sea International Film Festival and Soundstorm, through Saudi Seasons in Riyadh, Diriyah and AlUla, as it continues to offer distinctive experiences that suit different interests.
For his part, Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, explained that the launch of the events calendar marks the start of a new phase of early promotion of these events in countries around the world, a phase that is the fruit of cooperation and integration among the relevant entities, along with partners from the tourism sector in the target markets.
In this context, Cristiano Ronaldo said that accompanying Saudi Arabia on its journey represents the cementing of its position as a major global platform for hosting the most prominent international sporting events, a step that reflects its renewed strategic vision.
To view the post on the Saudi Tourism Authority's account on X, click here.
