Ahmed Al-Khateeb, Saudi Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, launched the Saudi Winter 2025 program during a ceremony attended by more than 120 private sector partners, held in the capital, Riyadh.
The launch featured a comprehensive overview of the program's main features under the slogan "Hayy Al-Shitaa," with the announcement of an exceptional calendar of events and the unveiling of the most prominent tourism seasons and distinctive activities to be held across Saudi Winter destinations, such as Riyadh Season, Diriyah Season, AlUla Season and Khobar Season, in addition to highlighting the tourism products, landmarks and cultural activities that will form an important pillar of the experience of visitors and tourists from the targeted regional and international markets.
The Saudi Winter program runs until the end of the first quarter of 2026 and includes several phases, with the launch of more than 1,200 tourism products and more than 600 special offers in a number of main destinations, namely Riyadh, Diriyah, Jeddah, AlUla, the Red Sea and the Eastern Province, in addition to other distinctive destinations including Qassim, Hail and Madinah, reflecting the natural, climatic and cultural diversity that Saudi Arabia boasts.
The Saudi Winter program includes a number of new tourism products, including:
Concerts, cultural and theatrical shows, poetry evenings, and family and beach activities in Khobar Season.
The AlUla Pulse Festival.
The World Rally Championship and powerboat races in Jeddah.
A special event in cooperation with MrBeast, and the WWE Royal Rumble event as part of Riyadh Season, among other distinctive events.
In his speech, Saudi Tourism Minister Ahmed Al-Khateeb said: "The launch of the Saudi Winter 2025 program represents a new opportunity to strengthen Saudi Arabia's position as a global tourist destination during the winter season, as the program will harness and build on the achievements of the past five years in the tourism sector, particularly in terms of growth in visitor numbers and spending, in line with the targets of Saudi Vision 2030 and achieving the target of welcoming 150 million tourists by 2030."
For his part, Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, said: "We are pleased today to announce the official launch of Saudi Winter alongside our partners in the government and private sectors, as tourists from within Saudi Arabia and around the world will witness the launch of a wide range of innovative products and offers, including global events and distinctive, unique experiences."
Hamidaddin added that this winter the authority aims to strengthen partnerships with the private sector through the unified platform for Saudi Winter offers, helping to stimulate spending and attract more tourists from around the world, according to a post by the Saudi Tourism Authority on its official account on X, formerly Twitter.
