Saudia and Almosafer Travel and Tourism have expanded their partnership by activating connectivity through New Distribution Capability (NDC) technology, giving Almosafer customers access to a wider range of Saudia fares, bundles and ancillary services through booking channels and AI-powered search tools.
The agreement was signed during the Future of Travel World "Spotlight" event in Riyadh by Arvid Muehlen, Saudia's Executive Vice President for Commercial Affairs, and Muzammil Ahussain, CEO of Almosafer Travel and Tourism, according to a post on Saudia's LinkedIn account.
The new integration makes Saudia's NDC content available to Almosafer's individual and business customers, including fare options, bundles and ancillary services, while the content remains available through existing distribution systems.
The integration extends to Almosafer's AI-powered tools, allowing users to search for fares, bundles and ancillary services according to their preferences.
Almosafer's integrations with a number of AI assistants, including ChatGPT and Claude, also allow users to search for and compare flights, including Saudia flights. The move builds on the strategic partnership the two sides signed in 2023 to develop travel services for individuals and businesses.
Arvid Muehlen, Saudia's Executive Vice President for Commercial Affairs, said expanding the partnership with Almosafer supports the development of Saudia's capabilities to distribute its products and make them available through the channels travelers use when searching, planning and booking.
For his part, Muzammil Ahussain, CEO of Almosafer Travel and Tourism, said the new integration offers Almosafer customers more diverse and personalized content and expands booking options across the company's various channels.
Saudia continues to expand NDC connectivity as part of developing its digital distribution system and making its products and services available through multiple channels.
To view the post on Saudia's LinkedIn account, click here.
