Saudia has unveiled an aircraft featuring the “Saudi, Welcome to Arabia” tourism branding as part of its strategic partnership with the Saudi Tourism Authority. The initiative aims to strengthen the Kingdom’s position as a global tourism destination, creating a travelling promotional platform that reflects Saudi hospitality and supports Saudi Vision 2030’s goals for attracting visitors from around the world.
The Boeing 787-9 will fly to Saudia’s international destinations, carrying welcoming messages as part of an integrated campaign highlighting year-round tourism activity across the Kingdom. Saudia also showcases leading destinations, events and tourism projects through its inflight entertainment systems on services to more than 100 destinations across four continents, according to a post on its LinkedIn account.
Saudia Group Director General Eng. Ibrahim bin Abdulrahman Al-Omar said the partnership with the Saudi Tourism Authority provides a model for complementary roles and shared objectives that enhance the traveller experience. He said growing visitor numbers demonstrate the success of their joint projects.
He added that cooperation has focused on positioning the Kingdom as a global tourism destination through projects to improve aviation infrastructure, facilitate access and enhance tourism experiences that reflect Saudi identity and meet the highest quality standards.
The strategic partnership covers a wide range of initiatives, including attracting international tourists, strengthening air connectivity and adding flights to meet rising demand. The two organisations also collaborate at global events such as TOURISE 2025, helping reinforce the Kingdom’s presence on the global tourism map.
To view Saudia’s LinkedIn post, click here.
