Saudia received the 2025 "Best in Guest Experience Services" award from the Airline Passenger Experience Association (APEX), after recording the highest rating in this category among the airlines included in this year's "APEX World Class" ranking.
The award is one of 3 main pillars of the global APEX ranking, alongside the criteria of safety, wellbeing and sustainability. The company's win was announced in an official post on Saudia's LinkedIn account.
Saudia's Chief Guest Experience Officer, Rossen Dimitrov, explained that this recognition is linked to the efforts of work teams to develop the service experience offered to passengers, through improvement programs covering the various stages of travel.
For his part, APEX CEO Dr. Joe Leader said that the evaluation was based on an integrated analysis of service elements on board the aircraft and at the other stages of the journey, stressing that the results reflect the company's investments in developing the customer experience.
According to Saudia, the development programs the company is working on include cabin upgrades, providing in-flight internet service and improving the services provided during the flight, as part of a comprehensive plan to raise the quality of the travel experience.
To view the post on Saudia's account, click here.
