The Egyptian Tourism Authority (ETA) hosted the FRAM–KARAVEL Champions League (FRAM KCL) 2026 event in Luxor, organized by FRAM–KARAVEL Group, one of the leading tourism groups operating in the French market, under the auspices of the Ministry of Tourism and Antiquities. The event brought together around 100 representatives of the group and its partners in the French market.
FRAM–KARAVEL Group selected Egypt to host this year's edition of the annual event, which recognizes the group's top sales representatives and partners in the French market. The event honored the 100 best-performing sales representatives in recognition of their achievements, following a six-month competition.
Dr. Ahmed Youssef, CEO of the Egyptian Tourism Authority, said the group's decision to choose Egypt as the host destination reflects international confidence in the Egyptian tourism destination. He added that the event provides an important opportunity for participants to discover Egypt's diverse tourism attractions firsthand, particularly the city of Luxor and its remarkable ancient Egyptian monuments.
He noted that hosting the event is part of the Authority's efforts to strengthen cooperation with tourism industry partners, including tour operators and airlines in various source markets, particularly France, which is one of Egypt's key tourism source markets. This cooperation is expected to support promotional efforts, increase tourist arrivals from France, and strengthen Egypt's position as one of the preferred destinations for French travelers.
During a panel discussion held on the sidelines of the event, Nermeen Hanafi, Director General of the General Department of Tourism Relations, delivered a speech highlighting the importance of continued cooperation with industry partners in the French market. She stressed that such cooperation helps showcase the diversity and richness of Egypt's tourism attractions, products, and experiences, while raising awareness among French travelers and supporting growth in arrivals from the market.
Cyrille FRADIN, Chairman of FRAM–KARAVEL Group, and Folco ALOISI, the group's CEO, also presented the group's key achievements over the past year, its sales and business performance, and its presence in the French market. The group operates several tourism brands, including FRAM and Jumbo, and currently has 746 holiday clubs, including 90 under the Jumbo brand and 85 under FRAMISSIMA.
The event also reviewed the sales performance achieved by travel agents throughout the year, based on which the competition winners were selected.
On the sidelines of the event, the Egyptian Tourism Authority organized a sightseeing program for participants, including visits to some of Luxor's most prominent archaeological and tourist attractions: the Valley of the Kings, the Temple of Hatshepsut, the Colossi of Memnon, and the Karnak and Luxor temples. The visits gave participants an opportunity to explore the unique monuments that reflect the grandeur and distinctive character of ancient Egyptian civilization.
