Omani low-cost carrier SalamAir has signed a memorandum of understanding with the Unified Promotional Identity Office of the Sultanate of Oman, aimed at enhancing the showcasing of Omani identity on flights by adopting elements of the identity on cabin crew uniforms and cooperating on joint promotional campaigns and international participations.
According to a press release published on the SalamAir website, the cooperation will include placing the promotional identity logo on the cabin crew's official uniform, along with implementing marketing and digital initiatives that showcase features of Omani culture and traditions in the various destinations the airline serves.
Adrian Hamilton-Manns, Chief Executive Officer of SalamAir, said that the airline's crew are the first face travelers meet and represent Oman's values and ambitions, adding that this partnership is part of the airline's ongoing efforts to promote the Sultanate and enhance its global presence.
He added that the partnership is an extension of the company's strategy since its founding eight years ago, which seeks to connect the Sultanate with new markets and highlight its cultural and tourism diversity.
The partnership will also include cooperation at major international exhibitions and developing visual and narrative content highlighting the Sultanate of Oman's tourism, cultural and economic assets, as part of integrated national efforts to strengthen the Sultanate's position on the tourism and investment map.
For his part, Dr. Faris bin Turki Al Said, a member of the technical team of the Unified Promotional Identity, said the partnership with SalamAir aims to strengthen the presence of Omani identity in the aviation sector through visual and interactive tools that help convey features of local culture to travelers on flights, noting that the partnership is in line with the targets of Oman Vision 2040, particularly in terms of promoting sustainable tourism and diversifying the national economy.
SalamAir currently operates a fleet of 13 A320 and A321 aircraft and runs more than 80 flights a day. Two new Airbus A321neo aircraft are scheduled to join the fleet this July, as part of an expansion plan to increase the number of aircraft to 25 by 2028.
The Unified Promotional Identity Office, part of the Nizdihar initiative, oversees the management of the Sultanate of Oman's national promotional identity, which aims to unify the efforts of the government and private sectors to highlight the Sultanate's assets in tourism, culture and investment.
To view the press release on the SalamAir website, click here.
