The Moroccan National Tourist Office and Chinese carrier China Eastern Airlines, one of the world's airlines, have signed a strategic partnership agreement aimed at strengthening Morocco's presence in the Chinese market and increasing its appeal as a preferred tourist destination for Chinese travelers.
The partnership aims to support Morocco's ambitions to diversify its tourism source markets and strengthen its growing presence on the Asian continent. The terms of the agreement include joint promotional and marketing campaigns and familiarization trips for Chinese media, as well as improved air connectivity between the two countries, according to a post on the Moroccan National Tourist Office's LinkedIn account.
The partnership builds on the launch in January 2025 of an air route linking Shanghai with Casablanca via Marseille, with a direct route between Shanghai and Casablanca set to operate from October 2025 at a frequency of three flights per week.
The cooperation is in line with the Moroccan National Tourist Office's vision of cementing Morocco's position as a leading tourism hub in Africa and attracting one million Chinese tourists by 2030, by offering refined and immersive cultural experiences that reflect the spirit of Moroccan hospitality.
To view the post on the Moroccan National Tourist Office's LinkedIn account, click here.
