An unprecedented international advertising campaign launched to promote the world's largest archaeological landmark on board its fleet and at its offices around the world
Captain Ahmed Adel: EgyptAir is the official national carrier of this historic event, which expresses Egypt's greatness; logistical and organizational support provided during preparations for the event
In a step reflecting its commitment to its national role in supporting Egyptian identity and enhancing Egypt's position on the global tourism map, EgyptAir announced its official sponsorship of the opening ceremony of the Grand Egyptian Museum, the largest global archaeological event. This participation comes as part of an integrated national strategy to promote the largest archaeological museum dedicated to the world's oldest civilization, a new gateway that rediscovers ancient Egypt in a modern way, combining advanced technology with the grandeur of Egyptian heritage.
During the period of preparation for the opening ceremony, EgyptAir provided its services and logistical support to the team implementing the event, reflecting its role as a key national partner in all global events. These services included issuing tickets on EgyptAir's international routes for orchestra members and specialized artistic and technical teams coming from various countries to take part in the ceremony's segments, ensuring that all participants arrived efficiently and on schedule.
The company also handled the shipping of the advanced technical equipment and devices used in the events, as well as invitations, booklets and souvenirs dedicated to the ceremony's guests. This was done through an integrated operating system between teams from EgyptAir Airlines, EgyptAir Cargo, EgyptAir Ground Services, EgyptAir Maintenance and Engineering and EgyptAir In-Flight Services, to ensure the highest level of logistical support and professional services befitting this major event.
The Grand Egyptian Museum Aircraft
EgyptAir launched one of its largest promotional campaigns to introduce the Grand Egyptian Museum worldwide, as part of its vision of conveying a cultural message reflecting Egypt's greatness and history to millions of travelers around the world. The campaign included applying a full livery bearing the museum's identity and logo to one of the company's fleet aircraft, in a step to turn the aircraft into a platform for promoting the museum through its international flights.
The company was keen to unify the campaign's visual identity inside the aircraft, placing the museum's logo on headrests on all EgyptAir flights as the aircraft travel to multiple international destinations, conveying a cultural message that embodies Egypt's greatness throughout its long history, in addition to offering passengers chocolates bearing the event's logo as a souvenir reflecting the nature of the occasion.
Promotional films introducing the museum, its activities and its collections were also broadcast via in-flight entertainment systems, giving passengers the opportunity to learn about the details of this cultural landmark before arriving in Egypt.
The campaign extended to screening a promotional film and placing advertising banners inside EgyptAir lounges at Cairo International Airport, as well as at the company's offices in Egypt and various countries around the world, forming an integrated introductory link for every visitor whose journey starts in the air and ends at the museum grounds. This enhances the campaign's wide reach and ensures its message reaches international travelers and tourists, in addition to receiving and transporting many of the official delegations taking part in the opening on its flights.
For his part, Captain Ahmed Adel, Chairman and CEO of EgyptAir Holding Company, expressed his pride that EgyptAir is the official national carrier of this historic event, which expresses the greatness of Egypt and its civilization spanning thousands of years.
He affirmed that taking part in the opening of the Grand Egyptian Museum is both an honor and a national responsibility, noting that the company harnessed its human and technical capabilities to support this exceptional cultural landmark through integrated coordination between the company's sectors, from travel, cargo, ground services and in-flight services to cabin crews on board the aircraft, reflecting the spirit of integration and national institutional work befitting an event of the scale of the Grand Egyptian Museum.
Adel added that the company provided various forms of logistical and organizational support during preparations for the event, as well as launching an unprecedented global promotional campaign introducing the museum on board its fleet and at its offices around the world, boosting national efforts to consolidate Egypt's position on the global tourism map. He affirmed that this event is an important opportunity to showcase Egypt in its modern image and to strengthen the Grand Egyptian Museum's position as the largest and most important archaeological museum in the world and a new cultural icon reflecting Egypt's soft power and its civilizational and historical leadership.
