Three agreements will enhance the website and mobile apps, strengthen customer relationship management and unify digital communication with passengers.
EgyptAir has launched an integrated digital transformation project with Arcsen, Salesforce and Sitecore, supporting its strategy to improve digital services and use artificial intelligence to make every stage of the passenger journey easier.
EgyptAir Holding Company Chairman Captain Ahmed Adel witnessed the signing. Signatories were EgyptAir Airlines Chairman Captain Mohamed Alyan; Arcsen Chairman Mohamed Abdel Salam; Sitecore Chief Operating Officer Dave Tilbury; and Salesforce Egypt Regional Director Mohamed Hegazy. Attendees included Captain Sherif Khalil, assistant chairman of EgyptAir Holding Company; Eng. Yasser Omran, head of its IT sector; and Amr Adawy, head of commercial affairs at EgyptAir Airlines.
The project will develop EgyptAir’s website and mobile apps, strengthen its customer relationship management (CRM) system, and use AI and data analytics to deliver faster, more flexible and personalized services through unified digital communication channels.
Sitecore will provide digital experience management solutions through SitecoreAI, enabling content management, personalization and delivery across websites, apps and other customer touchpoints. AI will support content creation, tailored messaging and better digital experiences.
Salesforce solutions will develop CRM capabilities, giving EgyptAir a more complete view of passenger needs and improving communication and personalized services through data, analytics and AI-powered tools.
Arcsen will lead implementation with EgyptAir, Sitecore and Salesforce, integrating the platforms and solutions into an operational digital ecosystem supporting service development and the passenger experience.
Captain Adel said the initiative followed the Ministry of Civil Aviation’s digital transformation strategy to develop technological infrastructure, improve digital service efficiency and provide easier, more interactive travel experiences.
He described the launch as an important milestone, bringing together EgyptAir teams and technology partners’ expertise to create an integrated system that improves services throughout the journey.
Adel added that EgyptAir aimed to use AI, data analytics and advanced digital capabilities to offer faster, more flexible and personalized services that meet passenger expectations and keep pace with rapid global aviation developments.
