EgyptAir has launched marketing and advertising campaigns in a number of European countries and capitals. The campaigns covered the United Kingdom, through various advertisements placed inside the terminal at London Heathrow Airport promoting the direct daily flights between Cairo and London, which reach 3 flights a day, in addition to marketing campaigns launched in Geneva in Switzerland, Prague in the Czech Republic, Athens in Greece, Istanbul in Turkey and Vienna in Austria.
EgyptAir relied on an integrated mix of promotional tools, including public transport advertising, roadside billboards and ads inside shopping centers, along with digital campaigns on social media platforms and search engines.
Through these campaigns, carried out by its overseas offices in a number of European cities, EgyptAir aims to support inbound tourism to Egypt by promoting its diverse tourist destinations, such as cultural, beach and historical tourism, encouraging European tourists to choose Egypt as a preferred travel destination. The campaigns also highlight the airline's competitive advantages, foremost among them its wide network of destinations linking Europe with Africa, the Middle East and Asia, along with offering an integrated travel experience that combines comfort and service quality.
The campaigns also help strengthen brand awareness in European markets, especially amid strong competition between global airlines, and aim to attract new customer segments, both tourists wishing to visit Egypt and transit passengers across its network, supporting higher load factors on its flights.
EgyptAir continues to develop its marketing and promotional vision in line with the requirements of different markets, focusing on providing distinguished services that meet customers' aspirations and support the airline's competitive position among global airlines.
