At a global event that brings together leading tourism and aviation industry players from around the world under one roof, World Travel Market London (WTM), EgyptAir took part with its distinctive pavilion in World Travel Market WTM 2025 in the British capital, London, held from November 4 to 6.
EgyptAir took part with an official delegation headed by Captain Ahmed Adel, Chairman and Executive Managing Director of EgyptAir Holding Company. The delegation included Captain Sherif Khalil, Assistant Chairman of EgyptAir Holding Company; Captain Mohamed Elian, Chairman of EgyptAir Airlines; Amr Adawy, Head of Commercial Affairs at EgyptAir Airlines; and Ashraf Rateb, Head of the Tourism Sector (Karnak) at EgyptAir Airlines.
On the sidelines of the exhibition, Sherif Fathy, Minister of Tourism and Antiquities, met Captain Ahmed Adel. The meeting addressed ways of cooperation between the ministry and the company in boosting domestic and international tourism and promoting Egyptian tourist destinations in cooperation with EgyptAir's partners in various global markets.
Meetings With Emirati and Saudi Delegations
The Chairman of EgyptAir Holding Company also met with Ali Salem, head of the UAE's Sharjah Airport, and his accompanying delegation, where they discussed ways to increase the number of flights between Cairo and Sharjah to boost travel between the two countries.
The exhibition saw a strong presence by the EgyptAir delegation, which held a series of meetings with representatives of airlines, travel agents and international airport operators, with the aim of strengthening cooperation and increasing EgyptAir flights to many international destinations.
The delegation also met with representatives of the Saudi Tourism Authority, Ahmed Abdulkarim, Vice President of Aviation, and Youssef Adel Mehrji, Director of Aviation Partnerships, and the two sides discussed prospects for joint cooperation and increasing the frequency of flights between Egypt and Saudi Arabia.
The British Market
As for the British market, the EgyptAir delegation met a delegation from English club West Ham United, where the possibility of EgyptAir sponsoring the club was discussed as part of the company's plans to expand into global marketing and sports sponsorship.
The delegation also held a meeting with representatives of Birmingham International Airport to discuss opening a new route to meet the growing demand for flights between Egypt and Britain.
In another context, the delegation met with representatives of the British company Aeroservices, and the two sides discussed numerous areas of joint cooperation in supplying aircraft spare parts and supply chains, as well as cooperation in the maintenance of aircraft components to ensure optimal operation of EgyptAir's fleet.
For his part, Captain Ahmed Adel said that EgyptAir's participation in this global event and the turnout at the company's pavilion confirm its leadership, highlight its name among the world's major airlines and strengthen its position as a global carrier and a supporter of the tourism sector in Egypt and the region.
He added: "The delegation achieved its goals through its participation with the pavilion, and the bilateral meetings resulted in a convergence of views with the various participating parties, which promises an increase in the share of arriving passengers and those traveling for tourism, and contributes significantly to achieving our expansion strategy toward new destinations across different continents, with the aim of providing better service to passengers and increasing profits."
During the exhibition, EgyptAir's pavilion hosted a raffle draw and a wheel of fortune in an atmosphere that attracted visitors, with various gifts distributed to the winners, as part of the company's keenness to communicate directly with its audience and promote its services in an innovative and attractive way.
EgyptAir's participation in this global event is part of its strategy to strengthen its presence in international markets and to cooperate with tourism and aviation partners to increase travel to Egypt and support its position as a distinguished global tourist destination.
