El Alamein International Airport today received Nesma Airlines' first direct flight from the Russian capital Moscow. The inaugural flight brought around 175 passengers from the first Russian tourist groups, and the aircraft was celebrated on landing, with a warm welcome for the tourists to offer a complete tourism experience on the Mediterranean coast from the very first moment.
The successful launch crowns the airline's strategic drive to capitalize on the unprecedented leap the Egyptian state has made in infrastructure, airports and the hotel sector in New Alamein City. It also puts into practice the state's vision of breaking the pattern of seasonal tourism and turning the Alamein area into a sustainable global destination able to attract tourist traffic outside the traditional peak summer months.
Karim Baky, CEO of Nesma Airlines, expressed his pride in the successful launch of the inaugural flight, stressing that the Moscow–Alamein route is a qualitative leap in the airline's map of destinations. He noted that the Russian market is one of the most important source markets for tourism to Egypt, and that directing these flows toward the "Mediterranean Riviera" creates real diversity in Egypt's tourism product and opens new horizons for Russian tourist groups beyond the usual traditional destinations.
He added that the arrival of tourist groups at the start of September confirms New Alamein's readiness to welcome tourists and provide a complete luxury experience, directly helping to maximize the economic return from national projects and establishing the northwest coast on the international tourism map as a unique destination not limited to the summer months.
The launch coincides with a strategic transformation at Nesma Airlines with the unveiling of its new commercial brand, flyplus, reflecting the airline's ambition to offer a more modern and flexible flying experience, in line with the development boom in Egypt's smart cities, and ensuring the highest service standards to meet the expectations of travelers seeking excellence and comfort on their journeys.
