Jordan’s Ministry of Tourism and Antiquities announced that the country welcomed 7.04 million visitors in 2025, an increase of 15.3% from 6.1 million in 2024.
Alongside visitor growth, tourism revenue rose 7.6% in 2025 to JOD 5.523 billion, compared with JOD 5.132 billion in 2024, reflecting an improved economic return from the sector, according to a post on the ministry’s official Facebook page.
The data showed approximately 5.83 million overnight tourists in 2025, up 11.8%. Same-day visitors totalled around 1.2 million, with the reported growth rate also standing at 11.8%.
Sales of the unified tourism ticket, the Jordan Pass, grew 66.6% to 165,360 tickets in 2025, compared with 99,144 in 2024, generating nearly JOD 11.9 million.
Approximately 161,210 people participated in the “Urdunna Jannah” domestic tourism programme in 2025, indicating growing interest in domestic travel initiatives. The year also saw 276 new tourism establishments classified and 48 new tour guides licensed, as part of efforts to expand capacity and improve tourism service quality throughout the Kingdom.
To view the Ministry of Tourism and Antiquities’ Facebook post, click here.
