The group's resorts attract 40% of German tourists arriving in Egypt.. Hurghada and Marsa Alam are their top destinations
ITB Berlin 2026 this year saw a notable shine for Pickalbatros Hotels & Resorts Group, thanks to its distinguished relations with German travel companies spanning more than 30 years and the many international awards and certificates it received.
Kamel Abou Aly, Chairman of the group, stated that our main goal in participating is to maintain tourist flows from the German market to Egypt in the coming period, as it is one of the markets with the highest demand for the Red Sea, with German tourists being high spenders who repeat their visits to Egypt, especially Hurghada and Marsa Alam, more than once a year.
Mohamed Eid, Regional Marketing Director of Pickalbatros Group, stressed that the group's participation with a huge pavilion, the most distinctive at ITB Berlin this year, reflects the importance of tourism investments in the country's economic development and the importance of the German market in particular, and that its participation is a message of reassurance to German tourists amid events in the Middle East, noting the visit of Minister of Tourism and Antiquities Sherif Fathy to the group's pavilion, who praised the distinguished and honorable participation of Egyptian resorts.
Eid said German tourists in Egypt are concentrated in Hurghada and Marsa Alam, then Sharm El Sheikh. According to statements by Minister of Tourism and Antiquities Sherif Fathy, the Egyptian destination attracted about 1.5 million German tourists in 2025, and Pickalbatros resorts account for 40% of them, equivalent to about 600,000 German tourists, noting the group's success in concluding a number of distinguished contracts during its participation in the fair to increase German arrivals to Egypt.
Eid noted that the current circumstances in the region have made turnout at the UAE, Saudi, Qatari and Kuwaiti pavilions weak, which in turn led to heavy turnout at the Egyptian pavilion.
Mohamed Eid announced that Pickalbatros Group won 10 awards from HolidayCheck, Germany's first and largest travel platform, with one resort in Hurghada, 4 resorts in Marsa Alam and 5 resorts in Sharm El Sheikh selected, and Kamel Abou Aly, the group's Chairman, was also honored.
He added that the group also received 5 international certificates from tour operator Coral Travel for 5 resorts, and the "White Beach Hurghada" resort was ranked third among the top 10 resorts worldwide.
Pickalbatros Group's Marketing Director stressed that Egypt has a strong chance to capture tourist traffic from around the world and Arab countries, noting the tourism sector's optimism about Egypt's strong participation in ITB Berlin this year.
It is worth noting that Pickalbatros Hotels Group took part in ITB Berlin for the eighth year in a row. As part of boosting and promoting tourism to Hurghada from the German market, it opened Albatros Makadi resort last February in the presence of Tourism Minister Sherif Fathy, and also opened the Italian School of Hospitality in Hurghada. In the same context, the group, the largest in the Kingdom of Morocco, announced the opening of two hotels in Agadir and Marrakesh at the end of last year.
