Safir Hotels & Resorts signed a management and operation agreement yesterday with Apache and Toledo Real Estate Development for Safir Mirsi North Coast, a new hotel scheduled to open in 2029.
The agreement strengthens Safir Hotels & Resorts’ presence in the Egyptian market, which is the largest and most diverse market in the group’s regional portfolio. The company currently manages four major hotel properties in several Egyptian tourist destinations: Safir Cairo, with 283 rooms; Safir Sharm El Shalalat Resort in Sharm El Sheikh, with 401 rooms; Safir Dahab Resort, with 159 rooms; and Safir Marsa Matrouh Resort, with 179 rooms. Safir is also preparing to open Safir Sohag, a 385-room hotel, in 2027.
In this context, Abdulrahman Al-Meslim, Board Member of Safir Hotels & Resorts, said that the North Coast represents a promising tourism destination of regional significance. He added that the company’s latest step reflects its commitment to delivering a hospitality experience that combines international standards with the authenticity of Arab hospitality, while maximizing investment returns for its owner partners.
In exclusive statements to "Travel Yalla News", Al-Meslim explained that the new hotel will feature 134 rooms and operate as a four-star property to meet the diverse needs of guests. He noted that the North Coast is a highly promising destination that has witnessed significant development in tourism and real estate projects over the past five years, amid the Egyptian state's efforts to encourage inbound tourism.
It is worth noting that Safir Hotels & Resorts is one of the pioneering Arab hospitality management companies in the Middle East and North Africa. Established in 1993 as a hospitality management arm, the company is owned by Kuwait Hotels Company (KHC), a longstanding enterprise established by Amiri Decree in 1962 and privatized in 2003. The group draws on a heritage spanning more than six decades in hotel and resort development and management under its slogan, “Our Hospitality is Arab.”
Safir manages a diverse regional portfolio across six Arab markets: Kuwait, Egypt, Oman, Qatar, Syria, and Iraq. Its brands include Safir Hotels & Resorts, Hona Hotels, designed for a new generation of travelers, and Bushra Hotels, inspired by local culture. Its expansion plans also include projects scheduled for 2027 in Kuwait (Safir Sea View), Iraq (Safir Erbil), and Egypt (Safir Sohag), in addition to projects under development in Saudi Arabia, Iraq, Oman, and Kuwait.
