Kamel Abou Ali, Chairman of Pickalbatros Hotels & Resorts, revealed that a number of new hotels are scheduled to open in Sharm El-Sheikh, Hurghada and Marsa Alam during the 2026 tourism season, with a total of 2,000 hotel rooms and suites.
It is worth noting that Pickalbatros is one of the largest hotel groups in the Egyptian market in terms of room count, and the German market accounts for the largest share of inbound tourist traffic to Pickalbatros resorts, at a rate exceeding 40% of the German tourists visiting Egyptian tourist cities, namely Hurghada, followed by Marsa Alam and then Sharm El-Sheikh.
Notably, Egypt's Minister of Tourism and Antiquities Sherif Fathy has stated that the number of tourists arriving from the German market is expected to exceed 1.7 million by the end of 2025, supporting the Red Sea coasts and heralding an exceptional tourism season in 2026.
