Accor, a world-leading hospitality group, announced the implementation of an operational plan in Egypt that includes opening 22 new hotels with a capacity of more than 7,000 rooms, supporting the group's efforts to lead the local hospitality scene and enhancing its contribution to achieving the targets of Egypt Vision 2030.
Accor has 38 hotels in Egypt with a total of more than 13,000 rooms in operation, spanning luxury, midscale and economy hotels as well as the lifestyle-focused Ennismore group. Egypt has become one of Accor's strategic markets in the Middle East, Africa and Türkiye, and this expansion underlines the group's commitment to supporting economic transformation, urban development and tourism diversification efforts.
Egypt's hospitality sector shows strong growth potential, supported by several government initiatives to stimulate economic growth, making it more attractive to local and international investors alike. With a legacy spanning some 45 years, Accor is seizing medium- and long-term growth opportunities, enhancing its contribution to Egypt's economic transformation.
Accor has leveraged its expertise in the local market to build a strong network of trusted partners, which has helped it achieve stable revenues, improve its financial performance and stimulate the sector's sustainable growth. The group affirmed its commitment to the region during a special event it recently held in Cairo, where it engaged directly with 50 key stakeholders to exchange ideas on evolving business and consumer trends. Such relationships support Accor's expansion and deliver a significant return on investment for its network of owners and investors.
In this context, Maya Ziadeh, Chief Development Officer for Premium, Midscale and Economy Hotels for the Middle East, Africa and Türkiye at Accor, said: "Accor's major expansion in Egypt reflects our deep belief in the exceptional potential of this market, and we seek to enable hotel owners here to meet the evolving needs of customers through strong local partnerships and by harnessing the extensive capabilities of our brands. In this context, we are committed to working with government authorities and local partners to support the tourism and economic targets of Egypt Vision 2030. Hotel owners also benefit from our flexibility and our extensive capabilities across all segments, and in this way Accor is playing an active role in shaping the future of the hospitality sector in Egypt."
It is worth noting that Egypt's hospitality sector is witnessing significant growth, supported by upcoming projects in the New Administrative Capital and the main tourist areas across the country, which is accelerating demand for high-quality accommodation. Accor is keeping pace with this urban development through its pioneering hotel projects in Cairo, New Cairo, the New Administrative Capital and the North Coast.
Accor has strengthened its strategic role in Egypt's urban expansion through its recent agreement to open the 220-room Mövenpick Cairo West in west Cairo, while the new Sofitel Cairo Downtown is the largest Sofitel in the world with 615 rooms and is considered a landmark achievement that strengthens this luxury hospitality brand's presence in the capital.
To meet growing demand for leisure experiences and luxury resort living in the North Coast region, Accor is developing 3 hotels: Swissôtel Ras El Hekma, Swissôtel Residences Ras El Hekma and Novotel Sidi Abdel Rahman, in line with Egypt's vision to boost the tourism sector in the coastal region.
Accor is also leading the trend toward branded serviced residences, a key growth driver in Egypt, by attracting investors seeking capital appreciation and value through resale, in addition to the rental income these units provide.
Accor continues to focus on the midscale and economy segments as strong growth drivers in Egypt, owing to the large business volume of these hotels, their excellent profitability and their wide presence in the Egyptian market. Conversion opportunities are accelerating with leading brands such as Mercure, Mövenpick and Handwritten Collection, enabling smooth transitions for independent owners.
For his part, Jean-Baptiste Richer, Chief Development Officer for Luxury Hotel Brands for the Middle East, Africa and Türkiye at Accor, said: "We are proud to continue our exceptional journey in the Egyptian market, where our focus is on developing hotels that give guests a strong sense of place and offer them memorable stories and experiences, particularly through our MGallery and Emblems Collection brands. We also see strong potential for branded residences carrying our luxury brands such as Raffles and Fairmont. Our opening of Sofitel Cairo Downtown reflects our extensive understanding of market requirements, and we will soon unveil Sofitel Legend Pyramids Giza, which offers unrivaled views of the Giza Pyramids and is close to the Grand Egyptian Museum."
It is worth mentioning that Accor operates more than 350 hotels in the Middle East, Africa and Türkiye across all its brands and plans to expand by adding more than 150 new hotels by 2028.
Accor is one of the world's largest hospitality groups, distinguished by its leadership in providing integrated stay experiences and world-class services in more than 110 countries, with a portfolio of more than 5,700 hotels and resorts, as well as more than 10,000 restaurants, wellness facilities and flexible workspaces. The group has one of the most diverse ecosystems in the hospitality sector, comprising about 45 brands covering all segments from luxury to economy.
