Pickalbatros Hotels & Resorts, owned by Egyptian businessman Kamel Abou Aly, has announced that it has officially joined the International Association of Amusement Parks and Attractions (IAAPA), becoming the first Egyptian-Moroccan hotel entity to benefit from membership in this global organization specializing in the entertainment and family destinations industry.
IAAPA, headquartered in Orlando, Florida, in the United States, is the broadest umbrella for entities operating in water parks, zoos, aquariums and tourist museums, as well as family entertainment centers, and its membership provides unique opportunities to connect with industry leaders worldwide and take part in the most prominent exhibitions and events shaping the future of leisure tourism.
For his part, Mohamed Eid, Head of Regional Marketing for Pickalbatros Group in Egypt and Morocco, said this step represents a clear commitment to enhancing the quality of services, particularly in the tourist destinations the group operates in Hurghada, Marsa Alam and Sharm El-Sheikh in Egypt, as well as Marrakech and Agadir in Morocco.
He added that through this membership, the group aims to adopt global best practices in safety, innovation and the integrated entertainment experience to promote Egyptian and Moroccan tourist destinations.
Eid noted that the group considers this step a new avenue for attracting family tourism and inbound tourism from international markets, especially with the growing importance of entertainment activities within the overall tourism experience, particularly as countries in the region compete to attract new segments of visitors seeking safe and diverse entertainment.
In a related context, Mohamed Eid stressed that for Pickalbatros Hotels, which started out in Egypt's beach cities, modern tourism is no longer limited to hotel rooms and traditional service but is based on integrated experiences that combine relaxation, knowledge and entertainment, which is exactly what the group seeks to offer in the coming period across all its resorts in Egypt and Morocco.
