Safir International Hotel and Resort Management has signed a memorandum with Al-Maghrabi Group to manage its new Safir Avenue hotel in Cairo, planned to open in early 2027.
The memorandum was signed by Safir Chief Executive Officer Abdulaziz Al-Failakawi and Al-Maghrabi Group Chairman Mohamed Hassan Maghrabi.
Maghrabi said Safir Avenue is the group’s first Cairo tourism project, designed with close attention to detail to combine architectural distinction, luxury and comfort. Services follow Tourism Ministry requirements for four-star hotels. Trial opening is planned for early 2027, with an investment of approximately EGP1.25 billion.
He said the project begins a valued partnership reflecting confidence in Safir’s extensive hotel and resort management expertise and ability to deliver strong results.
Al-Failakawi welcomed cooperation with a group sharing Safir’s commitment to quality facilities and services and carefully designed hospitality experiences.
He said the agreement supports expansion in the Middle East, particularly Egypt, a promising market for growth in Cairo and coastal cities. Further projects in Cairo and Arab capitals are being studied, with the aim of enriching experiences for guests of different ages and interests.
Safir’s Egypt Regional Director Hussein Shoukry said the four-star hotel is located in Dokki’s Al-Mesaha Square, close to the Nile and central Cairo. It will offer 186 rooms and suites with modern technology, multipurpose meeting rooms, specialist restaurants, a large rooftop, swimming pool, health club, additional services and parking.
The location near Safir Dokki responds to strong Egyptian demand, particularly from Arab markets, supporting expansion in Cairo as a leading cultural destination. Safir Dokki’s average occupancy exceeds 85%. Saudi bookings are increasing and feature repeat visits, while Kuwaiti guests, including students, often stay longer. Conferences, events, celebrations and weddings are also growing.
Shoukry said Safir’s strategy aligns with Egypt’s aim to expand hotel capacity and diversify hotel categories to attract different visitor segments.
