TLD Developments has announced the launch of its new project Westrict, its latest integrated destination in West Cairo in Sheikh Zayed City, which will include a hotel and serviced apartments under the Tribute Portfolio brand in Egypt, in cooperation with Marriott International.
The project offers a model based on functional and operational integration between its hospitality, residential, commercial and administrative components, reflecting an evolution from the concept of mixed-use development to shaping an integrated, interconnected urban destination.
The project enjoys a strategic location along one of Egypt's most important tourism and commercial corridors, linking the Grand Egyptian Museum, the Giza Pyramids, Sphinx International Airport and the North Coast, with Westrict offering a new model of urban development and setting an advanced benchmark for mixed-use projects in West Cairo.
The signing ceremony of the partnership contract between TLD and Marriott International was attended by Ahmed El-Tayebi, Chairman and Co-Founder of TLD Developments, and Omar El-Tayebi, the company's CEO, along with Shady Hassan, Vice President of Development – North Africa at Marriott International, as well as a number of leaders and officials from both sides.
The project has a strategic location on the Cairo–Alexandria Desert Road in Sheikh Zayed City, on one of the most important tourism and investment corridors in West Cairo, making it a main gateway for tourism and business and giving it strong investment value. The project was developed in cooperation with L35 for architectural design, Savills as commercial partner and consultant responsible for enhancing the project's investment and commercial value, El Ghoneimi Architects for interior design and 0120 as brand consultant, ensuring the highest standards of quality and operational efficiency.
Westrict's architectural design is based on an integrated vision that reintroduces the urban experience in a more fluid and interactive way, with terraces, rooftops and public spaces integrated into a single architectural scene that reinforces the “integrated project” concept. The project features a carefully studied architectural form that creates seamless movement between levels, providing natural shaded areas and incorporating green elements and water features that enhance comfort and support quality of life in open spaces. Its smart facade system strikes a balance between performance and efficiency, enhancing natural light and reducing heat loads in line with EDGE sustainability standards and raising operational efficiency. The seven-storey hotel stands out as a pivotal architectural element linking the project's components visually and functionally.
The project has a built-up area of 60,000 square meters and includes a 123-room Tribute Portfolio hotel and 250 serviced apartments, with an integrated rental program in cooperation with Marriott International supporting all units, enhancing operational integration and ensuring management and operation to international hospitality standards. It also includes 110 office units of various sizes with ceiling heights of up to 4.2 meters to enhance the quality of the work environment, as well as modern retail spaces accommodating more than 100 brands and international restaurants with ceiling heights of up to 6.5 meters, creating a vibrant and interconnected retail experience. The project allows customers to own a unit within an integrated international hotel system, combining the living experience with investment opportunities within a model based on integrated hospitality.
For his part, Shady Hassan, Vice President of Development – North Africa at Marriott International, expressed his pride in cooperating with TLD to develop a hotel and serviced apartments under the Tribute Portfolio brand, a partnership that is the second of its kind after a previous successful project with El-Tayebi Developments. “We always work to partner with developers who have a clear vision and a strong track record of execution. TLD's experience and disciplined approach have given us great confidence in this cooperation, which is an opportunity to deliver a world-class hospitality experience within a project with strong investment fundamentals and long-term value, redefining the concept of integrated projects in West Cairo.”
In this context, Ahmed El-Tayebi, Chairman and Co-Founder of TLD Developments, commented: “Westrict marks a new milestone in TLD's journey toward developing integrated destinations, building on a philosophy spanning more than thirty years of experience across multiple sectors, foremost among them tourism. The project comes in an exceptional location in Sheikh Zayed, on a new tourism corridor that has emerged as a result of the rapid development the area is witnessing, reflecting the transformation of West Cairo into an integrated development and tourism hub and translating our vision of offering integrated destinations that support the sector's growth and its contribution to the targets of Egypt Vision 2030, especially attracting 30 million visitors a year.”
Commenting on the partnership, Omar El-Tayebi, CEO of TLD Developments, said: “Our partnership with Marriott International reflects our vision of delivering local projects with international execution and operating standards, by developing an integrated mixed-use destination that elevates the way people live, work and invest. Every element of the project has been carefully designed to ensure an exceptional customer experience and sustainable long-term value.”
Westrict embodies TLD's vision of offering destinations that go beyond the traditional concept of real estate development, as a hospitality-based investment asset supported by a strategic location, advanced architectural design and international partnerships, strengthening West Cairo's position as a main center for business, living and hospitality within a single integrated urban system.
It is worth noting that TLD Developments, established in 2019 as part of a group of shareholding companies including El-Tayebi Holding, which has more than 35 years of experience, is one of the leading developers in the real estate and tourism sectors in the Egyptian market, having established itself as a developer offering innovative projects based on quality and sustainability, with a focus on creating integrated mixed-use destinations that meet the aspirations of investors and residents alike.
The company's portfolio includes a number of pioneering projects in Mostakbal City, Sahl Hasheesh on the Red Sea coast, the New Administrative Capital and Sheikh Zayed, reflecting its commitment to developing integrated destinations that combine work, living and hospitality to the highest international standards. As it continues to expand, TLD affirms its leadership in driving the Egyptian real estate sector toward a more sustainable and diverse future by integrating innovation, design and integration across all its projects.
