“Coming for Umrah” Campaign Targets Preparations for the Upcoming Ramadan Peak Season
Saudi Arabia has welcomed more than 11.8 million Umrah pilgrims from abroad since the beginning of the 1447 AH Umrah season, coinciding with the launch of the “Coming for Umrah” campaign in preparation for the expected peak season during the upcoming month of Ramadan.
The Hajj and Umrah ecosystem launched the campaign to raise pilgrims’ awareness of the services, guidelines, and organizational practices that help facilitate the performance of Umrah rituals and improve the quality of the pilgrim experience, as part of comprehensive operational preparations for the Ramadan season, according to a post published on the Saudi Press Agency’s website.
Running until the end of the holy month of Ramadan, the campaign aims to promote the use of official awareness channels and guide pilgrims through every stage of their journey, from their intention to perform Umrah until their return to their home countries. This will help encourage positive behavior and compliance within the Two Holy Mosques and at Umrah and visitation sites.
The campaign includes on-the-ground awareness programs at more than 18 points of contact with pilgrims, covering border crossings, airports, transport stations, the Two Holy Mosques, accommodation facilities, and cultural and historical sites. These programs will be delivered through guidance screens, awareness signs, text messages, and various digital media. The campaign will also feature supporting media and digital activities in more than six languages to reach different nationalities and enhance the effectiveness of its awareness messages.
The campaign is being implemented in partnership with more than 24 entities from the government, private, and non-profit sectors involved in the Hajj and Umrah ecosystem, as part of coordinated efforts and integrated roles to serve pilgrims during the peak season.
These efforts are part of the objectives of Saudi Vision 2030 and the Pilgrim Experience Program, which aim to facilitate access to the Two Holy Mosques, improve the quality of services provided, increase pilgrim satisfaction, and enrich their religious and cultural experience.
To view the announcement on the Saudi Press Agency’s website, click here.
