As part of efforts to strengthen cooperation in the Umrah and Ziyarah sector, a cooperation agreement was signed yesterday evening between Travel Yalla, represented by its CEO Amr Mostafa, and Al Salam Company (ASC), the exclusive operator of the International Museum of the Prophet's Biography and Islamic Civilization in Makkah and Madinah, represented by its CEO Dr. Mesfer bin Hassan Al-Wadie.
The signing took place on the sidelines of the introductory meeting for the Umrah and Ziyarah sector held at the St. Regis Cairo, under the patronage of Saudi Minister of Hajj and Umrah Dr. Tawfiq bin Fawzan Al-Rabiah, and attended by a select group of representatives of companies, suppliers, and tourism and religious service providers.
The agreement aims at cooperation in marketing visits to the International Museum of the Prophet's Biography to Umrah pilgrims and visitors to the Prophet's Mosque from Egypt, giving them the opportunity to live a unique experience that embodies the noble biography of the Prophet using the latest interactive technologies, making the visit a stop for spiritual and cultural enrichment during their journey.
The International Museum of the Prophet's Biography is one of the most prominent cultural projects in Saudi Arabia, offering integrated knowledge-based and spiritual content through:
Interactive models depicting historical scenes.
Modern hologram technologies.
Various cinematic and educational screenings.
A smart tour system in several languages to serve different segments of visitors.
Digital and documentary libraries containing rare holdings and manuscripts.
The museum helps present a bright image of Islamic civilization and the human values brought by the Prophet (peace be upon him), in line with the targets of Saudi Vision 2030 to enrich the visitor experience and promote cultural and religious destinations.
Amr Mostafa stressed that this agreement represents an important step toward offering an integrated experience for Egyptian visitors, combining the performance of Umrah rituals and a visit to the Prophet's Mosque with learning about the noble biography of the Prophet through the International Museum, in an experience that blends spirituality with modern technology.
